A Facelift: 2016 Honda CR-Z

According to some leaked pictures from a Chinese website CarNewsChina.com, the Honda CR-Z vehicle will be getting some upgrades for 2016. While nothing under the hood will change, cosmetic upgrades – according to these spy shots, which have been neither confirmed nor denied by Honda – will include an overall racier look, with a redesigned rear bumper and new wheels, among other upgrades.

A new 2018 CR-Z is due out in 2018, so this cosmetic change will have to hold the niche CR-Z customers over until then. Without much to go on besides these grainy photos, it’s anyone’s guess what the final design will look like.

Read the full article on Car and Driver here.

 

By |August 27th, 2015|Article|Comments Off on A Facelift: 2016 Honda CR-Z|

The Next Danger: Hacking

With progress comes opportunities – both good and bad.

As our vehicle technology advances beyond what we couldn’t even imagine fifty years ago, we must turn our attention away from the new, sexy technology and confront the hard realities of our advances. Hacking used to be confined to major computer systems that filled rooms; then, to our bulky desktops; laptops were next, then our cell phones. The newest hacking frontier is our vehicles, as security researches demonstrated just last month. They were able to hack into a vehicle thousands of miles away and take over critical vehicle functions – including braking ability.

We’ve spent billions investing in safer seat belts, airbags, structural materials and research over the past century to ensure our drivers and passengers are the safest in the world. It is time for the automotive industry to spend an equal amount of time protecting their technology as they do developing it, before a more sinister-intentioned hacker manages to gain access to an innocent driver’s vehicle.

The threat we collectively face is no longer from the car behind you, but from the hacker in his basement. This new threat is one that we cannot see, and is hence infinitely more dangerous.

Read the full article here, including a video demonstrating the security breach.

By |August 12th, 2015|Article|Comments Off on The Next Danger: Hacking|

Vehicle Exchange Program

Paragon Honda completed a small update project in the service lane last week, and I wanted to share the results. It adds a little extra to our service lane while sharing one of our most important programs to our customers. We’re very pleased how it turned out.

By |August 10th, 2015|Article|Comments Off on Vehicle Exchange Program|

Honda Pilot Ad Tops ‘Most Engaging Auto Ad’ List

The new 2016 Honda Pilot is a hit, and so is the accompanying ad. The Honda-produced YouTube video titled “The Incredible Pilot Elite” topped WardsAuto’s list as the most-engaging ad of the week, which is determined total views, social-media actions and online search.

View the entire ad here.

By |August 2nd, 2015|Article|Comments Off on Honda Pilot Ad Tops ‘Most Engaging Auto Ad’ List|

Honda Makes A Home In Silicon Valley

While last week’s 2016 Accord reveal was exciting, I think the true news lies in Honda’s decision to extend their home to Silicon Valley through the Xcelerator initiative. This initiative is designed to provide technology innovators with the resources to develop rapid prototyping and commercialization efforts, and will be housed in a 35,000-square-foot facility in Silicon Valley.

Honda’s decision to immerse themselves amongst the best and brightest in Silicon Valley is a declaration of their intention to concentrate on developing cutting edge technology, which will only bring positive changes to Honda’s product.

Read more here.

 

 

By |July 31st, 2015|Article|Comments Off on Honda Makes A Home In Silicon Valley|