Honda recently unveiled the new 2016 Honda Accord and though details have yet to be announced, the new Accord will have both Android and Apple connectivity – making this dual tech partnership not only a first for Honda, but among most manufacturers across the industry.
Perhaps the most telling part of this reveal was the location Honda chose to reveal their new Accord. Instead of the typical auto-heavy locations like Detroit, New York or Los Angeles, Honda chose Silicon Valley as the spot to introduce their newest addition to their lineup. Their choice speaks volumes about Honda’s focus and brand direction. Their acknowledgement of the importance of Silicon Valley in the automotive R&D space will hopefully guide Honda product development for the several vehicle generations.