5. Brian Benstock

What makes him haute: After starting out under the guidance of Paul and Edith Singer in 1982 as a car salesman, Benstock quickly moved up to Vice President of Paragon Auto Group in New York City. Benstock created the online car sales site Paragoncars.com. The company’s digital strategy enabled them to dominate the crowded digital space allowing them to sell twice as many certified vehicles as the next closer competitor in the world- this has not only changed the way cars are sold it’s changed the franchise itself by creating a franchise within the existing franchise.

Linke to article: http://www.hauteliving.com/2011/11/haute-100-new-york/