Paragon Honda picked up right where it left off last year, selling more certified pre-owned Honda vehicles than any other Honda dealership in the world for the second consecutive year. Sister store Paragon Acura joined in on the success, leading in certified pre-owned Acura sales for 2012.
It was an honor to be speak at the Univision Leading the change conference in Las Vegas, NV. I had the opportunity to share the stage with Wal-Marts director of marketing Javier M. Delgado speaking about best practices for Hispanic advertising. Also in attendance was Governor Mitt Romney. Here is an overview of the event:
Romney Attends Univision’s Hispanic
Univision recently hosted the “Leading the Change” Marketing Forum, its annual event for its multicultural client and agency partners. The goal of the forum was to present Hispanic marketing thought leadership and gain actionable insights on how to engage with Hispanics. In total, 130 marketers from 54 brands and 25 partner agencies were present, including Governor Mitt Romney, Trend Hunter CEO Jeremy Gutsche and Brian Benstock Vice President and General Manager of Honda. Topics ranged from research presentations on the bilingual brain, decoding the millennial generation and sports fanatics, to addressing the role of big event sponsorships when marketing to US Hispanics and best-in-class tactics from national brands with comprehensive Hispanic marketing strategies.
Pictured above are UCI President and CEO Randy Falco and Governor Mitt Romney. The governor was interviewed by Univision newscaster Maria Elena Salinas and spoke about immigration and the crucial Hispanic vote, noting that he believes Republicans need to be connecting with Hispanics as early as the primaries.
- See more at: http://www.cablefax.com/programming/romney-attends-univisions-hispanic-marketing-forum#sthash.dk2I0N7Y.dpuf
The Access Velocity conference sponsored by vAuto was again another game changing event. vAuto put on an amazing event that had some of the brightest and best of the automotive industry to share best practices and industry trends. One of the highlights of the event was the opportunity to hear Erik Weihenmayer speak about his incredible journey and life accomplishments being a blind adventurer and motivational speaker (http://www.touchthetop.com/). Thank you to all that attended and shared their ideas!
Thank you for the picture below of Dale Pollak (Founder vAuto), Erik Weihenmayer, Brian Benstock
Paragon Acura welcoming what the all new 2015 Acura TLX! Welcome to the family!
Paragon Honda hosted a group of Honda dealers from various parts of Canada as part of their quarterly meeting held in New York City. The dealers came to see how a large volume metro dealership operates in the United States. The topics discussed were Velocity management for used car inventory, best practices for selling cars in the service lane, and integrated marketing solutions. It was a great day and the sharing of ideas was awesome.