Paragon Dealerships Continue to Grow Thanks to Successful Vehicle Exchange Program

Paragon Honda picked up right where it left off last year, selling more certified pre-owned Honda vehicles than any other Honda dealership in the world for the second consecutive year. Sister store Paragon Acura joined in on the success, leading in certified pre-owned Acura sales for 2012.

By |January 9th, 2013|Article|Comments Off|

2016 HR-V: “It’s Literally Coming Off the Truck and Into a Consumer’s Hand”

James Jenkins, manager of light truck product planning at American Honda, couldn’t have said it better in his interview with Bloomberg.

“Basically, the car is showing up to the dealer and it’s sold,” he said. “It’s literally coming off the truck and into a consumer’s hand.”

The All-New Honda 2016 HR-V started arriving to our showroom last month, and judging from our customer’s reactions, it’s clear Honda got this one right. The small SUV is a huge hit with our customers, and more than three weeks after the initial launch we’re still struggling to keep them in stock long enough to keep one on the show floor.

Kudos to Honda for a great design.

Read more about the HR-V below:

http://www.bloomberg.com/news/articles/2015-07-01/hr-v-honda-the-king-of-suvs-goes-cute-and-cuts-back-on-utility

 

 

By |July 3rd, 2015|Article|Comments Off|

Honda VP John Mendel: The Consumer Comes First

The LA Times recently published an interview with John Mendel, executive vice president of American Honda Motors Co. and head of North American auto operations, discussing the future of Honda in the United States.

One of my favorite points of the article? Mendel’s declaration that Honda will maintain their focus on producing cars that customers like and want, rather than chasing titles and awards. Mendel was spot on; the wants and needs of the consumer come first, always. It’s a mindset that me and my team adhere to every day.

Read the full article here: http://www.latimes.com/business/autos/la-fi-hy-qa-mendel-20150627-story.html

By |July 1st, 2015|Article|Comments Off|

Reaching Millennials the Non-Traditional Way

Millennials are the future of the auto industry. Collectively, we’ve spent millions trying to reach them through traditional channels that worked for their parents, but not them. Honda has begun to crack that code with their “Honda Stage” music program that targets 20-somethings, attaching their brand to music that millennials are passionate about on platforms they frequent the most – for this effort, it was YouTube.

Honda is gearing up for their second year of the Honda Stage tour with the Honda Civic Tour next month, beginning with a One Direction concert.

The key takeaway of the Honda Stage success? Organic, interesting content – this time, it’s music – wins every time. Great job thinking outside the box, Honda.

Read below for more details.

http://www.adweek.com/news/advertising-branding/5-lessons-honda-learned-about-reaching-millennials-music-165428

 

 

 

By |June 30th, 2015|Article|Comments Off|

The 2015 Honda CRV at Paragon Honda

The 2015 Honda CRV is a winner! Check out some of our latest videos that highlight this great product from Honda.

 

By |June 17th, 2015|Article|Comments Off|

Brian Benstock Attends Facebook Auto Summit

Earlier this week I was invited to speak at the 2015 Facebook Auto Summit roundtable in Detroit, MI where I met Michelle Morris and Trace Przybylowicz of Facebook (pictured below). It was a great experience to be surrounded by the best and brightest in the industry, sharing their ideas and best practices.

A huge thank you to Facebook for including me in such a wonderful event.

 

Brian FB pic 2015 Facebook Auto Summit Roundtable

 

 

By |May 20th, 2015|Article|Comments Off|