Paragon Honda picked up right where it left off last year, selling more certified pre-owned Honda vehicles than any other Honda dealership in the world for the second consecutive year. Sister store Paragon Acura joined in on the success, leading in certified pre-owned Acura sales for 2012.
Paying millions for a central character to drive a Mercedes in an opening shot of a new blockbuster, putting an Apple MacBook in the hands of the hottest female lead, and placing Starbucks as the central, recurring meeting point for long lost lovers: all brand placement concepts that are not new to any major industry, aimed at pushing the product in front of as many eyeballs as possible. Actual ROI from these placements is arguable.
Honda took this concept to new heights with their 12-month “Presenting Sponsorship” partnership with the Yahoo Screen hit series “Community,” which included pre-roll video ads and integrations. The highlight of the sponsorship came in season six, episode seven with an entire storyline that centered around the Honda CR-V. Yahoo keeps viewership metrics close to the vest, so an exact measurement success is hard to pin down; regardless, I’m not sure how much I could pay for a hit series to mention, describe, discuss, analyze and look at my product for an entire episode. Well done, Honda.
Read more details about the campaign here.
Honda recently unveiled the new 2016 Honda Accord and though details have yet to be announced, the new Accord will have both Android and Apple connectivity – making this dual tech partnership not only a first for Honda, but among most manufacturers across the industry.
Perhaps the most telling part of this reveal was the location Honda chose to reveal their new Accord. Instead of the typical auto-heavy locations like Detroit, New York or Los Angeles, Honda chose Silicon Valley as the spot to introduce their newest addition to their lineup. Their choice speaks volumes about Honda’s focus and brand direction. Their acknowledgement of the importance of Silicon Valley in the automotive R&D space will hopefully guide Honda product development for the several vehicle generations.
Success takes ambition. It takes organization and a drive to know where you want to go, and more importantly, how to get there. This is a great article from Fast Company that outlines six habits of ambitious people. While this is certainly not an exclusive list, I think it’s a great start.
Read more: http://www.fastcompany.com/3048722/hit-the-ground-running/six-habits-of-ambitious-people