Brian Benstock attended the Automotive Leadership Roundtable in Miami, Florida in April. As part of the event Brian presented about best practices for improving customer retention by looking at all dealership departments and how they work together. Pictured below is some highlights from the event. In attendance at the event were David Wescott (Chairman of NADA), Jack Harbaugh (Former NFL Player, Coach, and father of 2012 NFL Superbowl coaches John Harbaugh and Jim Harbaugh), Google Automotive, Facebook, and many more.
Paragon Auto Group won the “Special Recognition — Best Social Media Thought Leadership” Award at the 2012 Automotive Social Media Awards at NADA in Orlando, Fla., presented by Digital Air Strike.
The award was presented to Brian Benstock, vice president and general manager at Paragon Honda and Paragon Acura, in recognition of his innovation and best practices in social media and online reputation management, as well as his efforts in using social media to sell automobiles.
Additionally, Digital Air Strike recognized Benstock as a “go-to media source, an early adopter of social media strategies, an established speaker and industry leader.”
“His hard and dedication are helping to move the industry forward,” according to the organization.
Paragon Honda picked up right where it left off last year, selling more certified pre-owned Honda vehicles than any other Honda dealership in the world for the second consecutive year. Sister store Paragon Acura joined in on the success, leading in certified pre-owned Acura sales for 2012. Continue Reading
In the wake of the extensive damage Hurricane Sandy caused to numerous vehicles throughout the New York area, Paragon Auto Group is offering the Paragon Vehicle Replacement Program. All New York area residents whose vehicles have sustained damage due to Hurricane Sandy are eligible for assistance in the replacement or repair of their vehicle.
“Hurricane Sandy has disrupted many people’s lives and many are now just getting their lives back together, dealing with house insurance, flood insurance, damages and much more,” said Brian Benstock, vice president and general manager of Paragon Auto Group. “We want to provide assistance so that those affected can resolve their vehicle issues not only as easily as possible, but as safely as possible.”
With many residents unable to drive their damaged vehicles due to damage or safety concerns, the program allows those affected to have their vehicles picked up for assessment and repair free of charge. Paragon will then work directly with the insurance companies to ensure claims are properly handled. All repaired vehicles will be subjected to a thorough safety and mechanical inspection to ensure that the vehicle is properly assessed and repaired fully. Additionally, all work and repairs are covered under warranty.
Those who suffer a total loss or would like to replace their vehicle will qualify for special incentives on a new vehicle from Paragon’s fully stocked inventory. Reduced APR rates and zero-down purchase options are available, as well as no payments required for 90 days. A vehicle rental option will also be available for those in need.
Brian Benstock, Vice President and General Manager of Paragon Honda and Paragon Acura, continues his influence in automotive marketing and will be a featured speaker in a panel discussion at the 2012 J.D. Power and AssociatesAutomotive Marketing Roundtable, which runs from October 23 to October 25 at the Bellagio Hotel in Las Vegas. Univision will be hosting the panel discussion, which will feature top automotive marketers revealing their successful strategies toward Hispanic consumers.
“The Hispanic marketing initiative is an integral part of our business strategy,” said Benstock, who along with his executive team helped Paragon Honda become the No. 1 Honda dealer in the world. “This strategy is cross departmental. It’s clearly visible in all of our marketing efforts and at every level of leadership within our organization. Hispanic marketing is a 12-month-a-year proposition that pays rewarding dividends measured in increased business and customer loyalty.”
Benstock will be joined on the panel by Tom Peyton, Associate Vice President, Advertising and Marketing at American Honda Motor Company Inc.; Trina Barta, Director of Media Operations at General Motors; and Sean Wolfington, chairman and CEO of The Wolfington Companies. Univision’s Paul Sellers, Vice President of Automotive Client Development Group and former head of marketing at Hyundai, will lead the panel.
The Automotive Marketing Roundtable, formerly the Automotive Internet Round Table, is a three-day event that features automotive industry experts from around the world sharing their thoughts and proven methods through multimedia presentations and panel discussions. Over 1,300 automotive industry professionals are expected to attend this year.
Brian Benstock, Vice President and General Manager of Paragon Honda and Paragon Acura, will be a featured speaker September 19 through September 21 at the first-ever Access: Velocity summit at the Waldorf Astoria Hotel in downtown Chicago. The invitation-only event, limited to just 100 individuals, will serve to define vision and action for used vehicle profitability.
Benstock, who was part of the executive team that saw Paragon Honda and Paragon Acura named CPO Dealer of the Year in 2010, will lead a workshop focusing on strategies for achieving world-class used certified success and service department acquisitions. Benstock will be one of three other dealer executives of distinction who will conduct workshop sessions, along with Cary Donovan, Vice President and Director of Used Vehicle Operations at Sam Swope Auto Group, and John Malishenko, Director of Operations at Germain Motor Company. The workshops will feature the speakers providing extensive insights and meaningful strategies for dealerships, thanks to their years of experience in used car sales and operations.
Access: Velocity will also provide all in attendance exclusive access to top executives from vAuto, AutoTrader.com and Kelley Blue Book, who will serve as general session speakers and will be available during the receptions, meals and breaks. One hundred percent of the registration fees collected will be donated to the not-for-profit organization Foundation Fighting Blindness.
Due to the recent tragedy in Japan, some Japanese import dealers are being affected by up to a 50% decrease in new car inventory. As a result, many U.S. import auto dealers have cut back their marketing and advertising efforts and budgets.
However, one dealer has a preemptive game-changing strategy that’s putting them on the offensive. Brian Benstock, of Paragon Honda the #1 New and Certified Pre-owned Honda Dealer, is definitely playing offense. “The best time to play offense is when the competitors are playing defense or literally walking off the field,” said Benstock. “Our goal is to put touchdowns on the board while our competitors are trying to figure out their game plan.” Continue Reading
FOR IMMEDIATE RELEASE
(Free-Press-Release.com) April 12, 2011 — TORONTO, Canada – 4/11/11: – Brian Benstock (www.BrianBenstock.com) of Paragon Honda (www.paragonhonda.com) together with Dale Pollack, Author and Chairman and Founder of vAuto, will be speaking to Honda and Acura dealers at the AR Canada conference in Toronto on Wednesday, April 13th. As the #1 new and certified pre-owned Honda dealer in the world, Benstock’s presentation will be geared towards certified pre-owned sales, and how dealers can effectively manage their used car operation through the manufacturer’s CPO program. Continue Reading
Imagine calling a client to say, “I have a buyer for your car. I can put you in a new car. And you don’t have to write us a check—in fact, we’re going to write you a check.”—Brian Benstock, vice president and general manager, Paragon Acura Continue Reading