Paragon Honda Leads the CPO Pack – Again

03/13/2012

Owner of Paragon Honda and Acura Edith Singer, Brian Benstock, general manager and vice president at Paragon Honda/Paragon Acura reports the stores have once again retained the crowns as the top sellers of Honda and Acura certified pre-owned (CPO) vehicles.

ParagonAward 300x213 Paragon Honda Leads the CPO Pack  Again

Mrs. Singer and Benstock say the New York City Honda store closed 2011 with 2,975 CPO sales, placing it first among all Honda dealers. The sales tally, more than double the total sales of the No. 2 CPO dealership, also earned the dealership the distinction of selling the most CPO vehicles among all factory programs.

By |March 14th, 2012|Article|Comments Off|

Brian Benstock and the Civic NGV on CBS Local

Wave Of The Future? Natural Gas-Powered Cars Gaining In Popularity

March 12, 2012 8:04 PM
Pros Seem To Outweigh Cons; Honda To Double Production Due To Demand

NEW YORK (CBSNewYork) – With gasoline prices continuing to rise, many are looking at alternatives like hybrids or electric cars. But there’s a third fuel option rapidly gaining in popularity.

And, as CBS 2’s Don Dahler reports, it’s all-American.

On Monday, Dahler got a look at what appeared to be a regular Honda Civic, but the truth was that particular vehicle was running on a fuel that costs half as much as gasoline and puts out a fraction of the air pollutants: compressed natural gas, or CNG.

By |March 13th, 2012|Article|Comments Off|

Gen Y Employees Energize Dealer

WardsAuto.com
James Flammang, WardsAuto
Mar. 8, 2012 11:30am

“We can all learn from young people,” says Brian Benstock, head of Paragon Acura-Honda.

LAS VEGAS – Brian Benstock, head of Paragon Acura-Honda in Woodside, NY, has some unique ideas on how to run the dealership’s used-car program, including who prices the cars for retail sales.

Brian Benstock’s team at Paragon Acura-Honda thinks of vehicle pricing as “a math problem.”

Instead of the expected veterans handling that end of the business, his team consists of two 23-year-old men.

They price all cars for Paragon: one does Acuras, the other Hondas. A third young fellow, also in his early 20s, prices at Paragon’s sister store.

“I left the dinosaurs behind,” Benstock says with a smile. “You don’t know that you’re extinct until you’re already extinct.”

On a serious note, he warns that, no matter how old, the person buying a car at wholesale or trade-in should not turn around and price the car for retail. Why? Because it is hard to admit a mistake.

As for his young pricers, “They look at it as a math problem,” Benstock says. “You don’t need a $200,000 or $300,000 used-car manager” to price cars.

They consider transaction prices from previous sales, then determine the ideal pricing spot for desirable gross and profit. Stay 1% to 2% under that optimum figure, and you’ll deliver the “highest-quality product at the lowest-possible price,” Benstock says.

By |March 8th, 2012|Article|Comments Off|

Brian Benstock and Paragon Honda receive AAA New York Auto Buying Program’s Dealer of Excellence Award

Brian Benstock and Paragon Honda receive AAA New York Auto Buying Program’s Dealer of Excellence Award

By |March 6th, 2012|Article|Comments Off|