Dealer Brian Benstock Wins by Defending Civic

David Barkholz
Automotive News — December 12, 2011

Dealer Brian Benstock of Paragon Honda in New York City wasn’t about to let poor consumer reviews of the next-generation Honda Civic compact get in the way of a crucial product launch.

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Brian Benstock Meets with Costco Leaders to Share Thoughts and Strategies for 2012

December 9, 2011

Brian Benstock of Paragon Honda and Acura in New York met with Costco leadership to share thoughts and strategies for 2012. During the meeting, Benstock discussed and answered questions about the current year’s dynamic automotive market swings and gave insights into potential challenges in 2012. In the meeting, Benstock learned that as rated by Costco Members who responded to a Costco Auto Program Member Survey, 96.4% of Paragon’s Acura Costco customers and 96.6% of Paragon’s Honda Costco customers rated their experience at Paragon as good/excellent.

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Rethinking Refi

Rethinking refi
Dealers’ choice: Giving customers great loans upfront or getting in on the refinance action
Jerilyn Klein Bier
Automotive News
December 5, 2011 – 12:01 am ET

Brian Benstock of Paragon Honda and Paragon Acura in New York says his stores keep customers happy by giving them competitive rates upfront.

If auto loan refinancing isn’t on your dealership’s radar, it may be time to put it there. The gathering elements of historically low interest rates, auto owners searching out lower monthly payments and lenders scrambling for business could converge to bury unprepared dealerships under a pile of reserve chargebacks.

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