The World’s Top Honda Dealer Defends the 2012 Civic Against Negative Claims in The Wall Street Journal

NEW YORK, NY – October 22nd, 2011- Brian Benstock of Paragon Honda (www.paragonhonda.com) the world’s leading Honda retailer disagrees with the Wall Street Journal when the journalist claims the new sporty civic is heavy on the “ick”.

The article claims, “The redesigned 2012 Honda Civic—one of the most successful cars in U.S. auto history, a nameplate burnished with the grateful tears of generations of Americans—is a dud. A sham. A shud. Massive fail, LOL.”

By |October 22nd, 2011|Article|Comments Off|

‘Mighty Macs’ Underdog Story Finally Sees Distribution

The film based on the true story of Immaculata College’s women’s basketball team, premieres Wednesday in New York. The Mighty Macs, a film based on the true story of the 1971-1972 Immaculata College women’s basketball team that rose from obscurity to play in the national finals, is premiering Wednesday at the Times Center in New York City. The premiere is the end of a long road to the big screen, which saw writer-director Tim Chambers struggling, first to get the film made, then seeking distribution.

By |October 17th, 2011|Article|Comments Off|

Dealers & Experts Reveal Best Practices and Trends to Help Stores Leverage Digital Marketing

AUTOREMARKETING
October 17,2011
By Staff Writer Sarah Rubenoff

In an industry that has evolved right along with the Internet and new Web-based marketing opportunities, dealers now have a plethora of options to take into account when deciding how best to reach a potential or current customer. With tools such as Facebook, mobile apps, QR codes and more, dealers are starting to utilize digital and social marketing in more and more creative ways. For example, one New York dealership offered its new Facebook friends a chance to win a new car, while officials at AutoTrader.com advise dealers to offer only information that “consumers cannot find on third-party sites or on the dealer’s own website” all on social media sites.

By |October 17th, 2011|Article|Comments Off|

Paragon Acura Invites Customers and Employees to New York City Premiere of The Mighty Macs

As part of the New York Acura Association, Paragon Acura rewards employees and customers with access to the premiere of the award-winning film two days before its national release.

NEW YORK, NY – OCTOBER 14, 2011
Friends, families, employees, loyal customers and VIP affiliates of Paragon Acura (www.paragonacura.com) are exclusively invited to the film premiere of The Mighty Macs (www.themightymacs.com) at The Times Center in New York City. The film is based on the incredible true story of the 1971-72 Immaculata College team that started in obscurity but became the original Cinderella story in women’s basketball.

By |October 14th, 2011|Article|Comments Off|

Digital Dealer 2011: Brian Benstock Shares Real-Life Case Study on Becoming the #1 Honda Dealer in the World

On Friday, October 7th at the Mirage Las Vegas, Brian Benstock presented a case study describing how Paragon Auto Group became the #1 Honda, #1 Acura and the #1 Certified Pre-owned Dealership in the world. Benstock shared his strategy for turning his businesses into the largest volume dealers in all the brands he represents while generating record-breaking profits.

By |October 10th, 2011|Article|Comments Off|