ATLANTA — To match the striking developments in today’s minivan market, you might have to go back to the seminal launch in 1983, when Chrysler CEO Lee Iacocca accidentally was locked inside the company’s then-revolutionary new minivan and couldn’t sling open the sliding side door and hop out, as planned, at the introduction.
Due to the recent tragedy in Japan, some Japanese import dealers are being affected by up to a 50% decrease in new car inventory. As a result, many U.S. import auto dealers have cut back their marketing and advertising efforts and budgets.
However, one dealer has a preemptive game-changing strategy that’s putting them on the offensive. Brian Benstock, of Paragon Honda the #1 New and Certified Pre-owned Honda Dealer, is definitely playing offense. “The best time to play offense is when the competitors are playing defense or literally walking off the field,” said Benstock. “Our goal is to put touchdowns on the board while our competitors are trying to figure out their game plan.”